Push.house
Guide
All the information you need to start your first campaign!
Push.house
Guide
1
MENU Menu Overview
1
MENU Main Panel
Personal Manager
Here you can find your personal manager’s contact details (Telegram) and leave feedback on their work.
Partner Levels
Gain special privileges based on your activity and monthly spending.
Website Language
Choose your preferred language. Currently, Push.House supports the following languages: RU, EN, UK, ES, PT.
Support
If you have any questions while setting up your campaign, our managers are happy to help.
Sources
A list of top recommended sources.
Top Countries
A ranking of countries with the highest available traffic volumes, along with vertical recommendations.
1
MENU Network Volume
Network Volume & Trends – Statistical data on traffic volume and bids from various devices in a specific GEO over the previous day, including feed traffic.
In the "Network Volume" tab, you can check how many clicks were received from your selected GEO on desktop and mobile devices. You will also find recommended and maximum bids.
This data can be used to estimate potential traffic volume and budget expenses for your chosen GEO and device. The statistics include all campaign data from the previous day and are updated daily at 00:00 UTC+3.
Level of GEO Competitiveness
A metric that shows the level of demand and competition in a specific GEO.
Rec. $ / Max. $
Recommended and maximum bids for the selected GEO and device.
Verticals
The top 3 verticals recommended for promotion in the selected GEO.
2
Create Campaign Traffic Type & Category
Traffic Type
Adult traffic (for 18+ offers) and Mainstream traffic (for all other offers).
Tip:
If your offer requires a specific traffic type, select it
(e.g., Mainstream). Otherwise, choose ALL.
Category
Select the vertical that matches your offer.
Tip:
Choosing a vertical does not affect the type of traffic.
2
Create Campaign Format (Multi-format) & Macros
Push Notifications
Small pop-up ads appearing on a user’s mobile or desktop screen. They provide high-quality traffic and are delivered only after the user consents to receive notifications.
In-Page Push
Banner ads designed to look like push notifications but do not require a subscription. These ads are displayed directly on the website.
OnClick (Popunder, Clickunder или Pop-up)
Ads that open the offer’s landing page in a new browser tab when a user clicks anywhere on the screen.
The new page opens via a special script embedded in the website code. When the user interacts with the page (e.g., clicks or scrolls), the script triggers the offer’s page in a separate tab.
Banner
An ad format that consists of graphic advertising in the form of an image or animation. When a user clicks the banner, they are redirected to the offer’s landing page.
DirectClick
An ad format similar to OnClick, but using more highly optimized zones and sites with high traffic.
Multi-Format Campaign
A feature that allows you to launch a campaign with multiple ad formats simultaneously.
Example: You create a Web Push campaign, and the system duplicates the settings for In-Page Push and OnClick campaigns. All initial settings are preserved, and the minimum CPC is set automatically based on the selected region.
Tip:
Beginners are highly recommended to start with
Push Notifications. Later, you can scale up using
In-Page Push and OnClick.
Need help? Contact your Personal Manager for recommendations on working with all formats.
Landing Page
Add the URL of your landing page or direct link.
Macros
Special parameters that help track and analyze campaign performance based on various metrics. The tool helps improve advertising results and achieve more precise targeting of your target audience.
Macros dynamically replace values based on user interactions, allowing you to gather statistics and optimize your campaigns.
Use macros for postback tracking in a tracker or affiliate network.
2
Create Campaign Traffic Settings
Partner Traffic (Feeds)
Partner subscription bases where your ads are displayed.
Tip:
It’s strongly recommended to start with
Push.house’s internal subscription bases. Feeds
are typically used for scaling after campaign
optimization. Need help? Contact your
Personal Manager for guidance on working with
feeds.
Traffic Activity
Premium — top-tier engaged audience
High — stable quality with strong volume
Medium — mass traffic with solid conversion potential
Low — high-volume traffic for testing and broad reach
Tip:
Due to high competition in some GEOs and verticals, it’s best to launch two campaigns:
- Premium Traffic Campaign – With higher-than-recommended bids.
- High & Medium Traffic Campaign – With lower bids.
Why? This split allows you to secure competitive bids for fresh traffic while avoiding overpaying for less active users.
Subscription Age
A slider ranging from 0 to 60 days, with the final step set to ∞ — lets you target subscriptions of a specific “freshness.”
- Fresh subscriptions (0–15 days) — the most active and engaged audience with a high CTR.
- Mid-age subscriptions — a balance between volume and quality.
- Entire base up to ∞ — maximum reach for broader testing.
IMPORTANT!
Subscription age targeting is available for the Push
format only.
2
Create Campaign Country & Rate
Country
Add up to 30 GEOs. A separate campaign will be created for each of them.
CPC (Cost per Click)
Recommended and maximum CPC rates, which are also available in the Network Volume section. You can start with the recommended CPC or choose a lower bid for testing.
CPA Goal
Automatic optimization of cost per result (conversion). The algorithm automatically adjusts bids in real time. Zones with conversions receive bid increases, while zones without results are blocked after reaching the test limit. Since the feature is in beta, delays or inaccuracies in optimization may occur, so we recommend monitoring the campaign manually.
CPM
Cost per 1000 impressions. The advertiser pays for every 1000 ad impressions. You can always start with the recommended bid or choose a lower value for more cautious testing. Since the feature is in beta, delays or inaccuracies in optimization may occur, so we recommend monitoring the campaign manually.
Group
Organize multiple campaigns into groups for easier management.
Audience
A list of source IDs or IP sources that you can block (Blacklist) or target (Whitelist). Add an existing audience or create a new one.
Collecting Audience
A feature for gathering user IDs for future retargeting.
IMPORTANT!
Do not collect campaign user data within the same audience
you are using for targeting. Create a separate audience
for this purpose.
2
Create Campaign Targeting & Budget
Device
Types of devices for targeting:
- Mobile
- Desktop
OS
Choose the operating system for targeting.
Connection Type:
- 3G/LTE
- Wi-fi
IMPORTANT!
When selecting mobile traffic, carrier targeting becomes
available based on your chosen GEO.
General Campaign Budget
The overall spending/click limit (minimum $10 and 1,000 clicks).
Daily Budget
The spending/click limit per day (minimum $10 and 1,000 clicks).
IMPORTANT!
If you duplicate campaigns or create multiple ones, each
campaign gets an individual budget, not a shared group
limit.
Available Traffic
Once targeting is set, the system will analyze and estimate the available traffic volume based on bids over the last 24 hours.
2
Create Campaign Creative
Push Ads
Badge
An icon that is suitable for your vertical, which increases CTR and conversions.
18+ Creative
Select Yes if your ad contains adult or erotic content.
Text for Button
Customize the CTA button text to increase user motivation. If left blank, default text will be used. Clicking the button is counted as clicking the ad.
Title & Description
Use macros {CITY} {COUNTRY}, which automatically insert the user’s city/country in their browser language.
IMPORTANT!
Macros in lowercase will not work (e.g.,
{city}, {country})
Icons & Images
For creative inspiration and competitor analysis, use our free ad monitoring service – Spy.house.
In-Page Push
Template
Customize the ad based on a specific OS or social network, including button colors and positioning.
Icon
In addition to standard formats, you can use GIFs.
Banner
Banner Size
Here you can choose the banner size, 14 sizes: from classic desktop to mobile placements.
Banner
In addition to standard formats, you can use GIFs.
2
Create Campaign Moderation / Status
After creation, the campaign will be reviewed, and its status changes. Moderation usually takes up to 3 hours.
Statuses:
Active
The campaign is running and receiving traffic.
Stopped
The campaign is disabled (stopped manually or after moderation).
Pending
The campaign is awaiting approval.
Limit
The campaign reached its set budget or click limit.
No Funds
The balance is below $5. Please add funds to continue receiving traffic.
Rejected
The campaign was rejected. Check the reason, make adjustments, or contact a moderator.
Schedule
The campaign is paused due to a time-based restriction (e.g., specific hours/days).
Deleted
The campaign was removed and placed in the "Deleted" section.
Run / Stop the campaign.
Copy the campaign.
Edit the campaign.
Prices by Platforms – Control bids for specific sources.
Comments – leave notes about the campaign.
Delete the campaign – It will be moved to the "Deleted" section and archived.
2
Create Campaign WinRate
WinRate — A metric that shows how often your campaign wins auctions for ad impressions. Higher WinRate = More Traffic. The higher your WinRate percentage, the more successfully your campaign competes with other advertisers, leading to higher traffic volume.
3
Audiences
Creating a Black/White List
- White List – A list of sources where you allow ad impressions. When you add a site to the White List, ads are shown only on those specific websites. This allows you to target the sources that are most relevant to your campaigns.
- Black List – A list of sources where you prohibit ad impressions. When you add a site to the Black List, you exclude any ads from being shown on that site. This helps avoid placing ads on unwanted sources and significantly saves your budget.
IMPORTANT!
To create Black/White Lists correctly, make sure all values
are listed one per line without punctuation marks.
How to Create a White/Black List: Go to the "Audiences" section of the menu.
3
Audiences Creating a Black/White List (IP Type)
White List – Use this list if you need traffic from specific operator IP ranges or GEO regions. Here, you can specify IP ranges from operators accepted by your affiliate program, or set up getting traffic from ranges tied to specific cities not represented in our network.
Black List – Used when you need to block traffic from certain operator IP ranges or exclude specific cities not represented in our network.
IP ranges should be specified in this format:
64.233.0.0-64.233.255.255
66.249.0.0-66.249.255.255
74.125.0.0-74.125.255.255
one per line, both in the White or Black Lists.
3
Audiences Audiences – Creating a Black/White List (ID Type)
To create a White List, specify the following:
- Audience Name – For example: White List - offer name.
- – In the dropdown, select WHITE LIST.
- Add the list of site IDs, one per line.
To create a Black List, specify the following:
- Audience Name – For example: Black List - offer name.
- ID Type – In the dropdown, select BLACK LIST.
- Add the list of site IDs, one per line.
3
Audiences Retargeting
Retargeting
If you want to target a specific audience, such as users who have performed a target action (conversion), specify the subscription IDs. These IDs will be added to the statistics using the macro {pdpid}. Specify each ID one per line.
IMPORTANT!
Retargeting and Pixel Code are available starting from the
Middle level.
4
Tracking Postback
Setting up postback in Push.House involves the following steps:
- In your Push.House dashboard, go to the Tracking section, select your tracker from the list, and generate a unique URL to send conversion data.
- Copy the URL and paste it into the corresponding section in your tracker settings.
- Make sure everything is working correctly by using a test conversion that will appear in the statistics.
4
Tracking API
With the API, Push.House advertisers can not only fully automate their advertising account management but also:
- Manage campaigns
- Work with audiences
- Manage groups
- Receive statistics
With the API, launching and controlling your advertising campaigns will become more convenient and effective. Don’t miss the opportunity to optimize and enhance your experience with our ad network.
5
Finance
Minimum Deposit – $50
When depositing USDT (TRC20) with an amount of $6000 or more, you will receive a bonus. The bonus cannot be combined with other promotions.
IMPORTANT!
Some deposit methods may include a fee. Please take this
into account when topping up your balance.
Promo Code
After making a deposit, you can apply a promo code, if you have one. Promo codes can be received from our Telegram chat bot or your account manager.
IMPORTANT!
Any promo code can be used only once!
Still Have Questions?
Our managers are happy to help!
Contact your personal manager at the top of the page
or
use the support chat in the bottom right corner.
Follow Us on Social Media
Stay updated with the latest news and updates from the Push.House ad network!